Exploring NZ and the world
Trevor Loader
Director · Systems Strategy & Architecture
30+ years; founded Eureka Software Development in 1996; senior technical roles across energy, utilities and broadcast media.
- Website Modernisation
- SEO & AI Discovery
- Website Hosting
- Blog Automation
Get found. Get chosen. Pay less.
If customers can't find you, they can't choose you.
We rebuild small-business websites to meet what today's search engines and AI assistants actually look for, so the customers already searching for you can find you and get in touch. We build you three finished designs, iterate from there or choose the one that feels right, and it usually costs less than you're paying now.
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Years of technical experience
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Designs delivered, every time
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Day turnaround
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NZ family-owned
Built on three decades serving leading companies in some of New Zealand's biggest industries
Energy
Professional Services
Food & Beverage
Media & Broadcast
Utilities
Telecommunications
Energy
Professional Services
Food & Beverage
Media & Broadcast
Utilities
Telecommunications
01 — The family
Meet the people behind every build.
You work directly with us — the family who designs, builds and cares for your website. People, not a factory. Hover a portrait to meet us off the clock.
Exploring NZ and the world
Brewing on the Grainfather
Samuel Loader
Director · Product & Client Strategy
15+ years in product development and commercial strategy; makes sure every site delivers a real commercial outcome.
Building indie games
Eden Loader
Artistic Lead · Visual Design & Creative Direction
Multidisciplinary artist and game developer responsible for the distinctive look of every build.
Biking
Jack Loader
Website Specialist · Front-End Development
Builds and refines the sites the team delivers — the next generation of the family craft.
02 — What we do
Everything your business needs to be found, and chosen.
We work with tradespeople, health practitioners, automotive specialists and similar local service businesses across Auckland.
01
Design, build & convert
Fast, beautiful, mobile-first websites tailored to your brand — with clear paths to action that turn visitors into phone calls, bookings and quotes.
02
Search visibility (SEO & AI)
Get found by the customers already looking for you — across Google and AI assistants like ChatGPT, Gemini and Copilot. Not lost on page three, and not missing from the answer.
03
Hosting & care
Secure hosting, monitoring, SSL and ongoing updates on one simple monthly plan — usually less than you're paying now, so your site stays fast, safe and current without you thinking about it.
04
Blog Automation
Fresh, consistent posts are one of the strongest signals to search engines and AI — but they devour your time. On a yearly plan we plan and write twelve posts, sending each to you a month before it's published for your review and sign-off.
03 — Our work
The difference.
See how we convert the original website to one built for visibility and conversion. Same business — Physio Impact, Eden Terrace — rebuilt from the ground up.
Live audit · physioimpact.co.nz
Rebuilt site
Before — 86 words, no services, team or prices · After — 1,463 words and a clear path to booking
Drag, or use ← → keys
Before
After
Scores
93
SEO
was 26
89
AI visibility
was 9
95
UX
was 41
96
UI
was 37
94
Speed
was 34
Features built 10 / 10
Added meta descriptions
Added sticky header
Added mobile menu
Added pricing tables
Added team profiles
Added service pages
Added map directions
Added scroll animations
Added accessibility
Added custom code
04 — How we work
A stress-free way to get a better website.
We believe in taking care of your website so you can take care of your customers.
01
Three designs, made for you
We design three distinct, professionally built website options around your brand, content and customers.
02
You choose
Walk through all three and pick the direction that feels right. We refine it until it's perfect.
03
We host & look after it
Your site goes live on our hosting and we keep it fast, secure and up to date, on a simple monthly plan.
05 — Why Eurekafi
The advantages of working with a family, not a factory.
Three decades of technical heritage, applied with care to your business.
- 01Proactive
We show you finished options to show you what we can do.
- 02Three directions, not one
You choose the look that's right — no single take-it-or-leave-it concept.
- 03Family-owned & people-led
You work directly with the people who build your site. No account managers.
- 04A true partnership
Our hosting subscription ties our success to yours, not a one-off sale.
- 0530+ years of heritage
Technical experience behind every decision — applied to your business.
06 — What we value
Principles that hold up over decades.
Accessibility
Great design shouldn't be a luxury reserved for big budgets.
Transparency
No jargon, no hidden fees, no lock-in tricks.
Innovation
Modern tools and techniques — results that punch above the budget.
Partnership
Our success is tied to yours, not a one-off sale.
Craftsmanship
Every site optimised for speed, accessibility and search. Genuinely well made.
Care
We look after every site like it's our own. Because, in a sense, it is.
Currently building for
an Auckland plumbing co.
Journal — SEO & AI visibility notes
What we're thinking about.
June 2026
Why local businesses are getting found through AI — and what to do about it
Customers are starting to ask ChatGPT and Gemini for “a good physio near Eden Terrace.” Here's how we structure a site so it shows up in the answer.
An AI assistant doesn't rank pages the way Google does — it reads them and composes an answer. If your site says plainly who you are, what you do, where you are and when you're open, you can be quoted. If it's a logo, a photo and “welcome to our website,” you effectively don't exist to the assistant.
The fixes are structural, not clever: plain-language descriptions of every service, your suburb and service area written in text rather than trapped in images, structured data (the machine-readable version of your business card), and a site fast enough that crawlers finish reading it. That's how we build every Eurekafi site by default.
May 2026
Three quiet signs your website is costing you customers
Slow load, no clear call to action, and invisible on mobile. The small things that send a ready-to-book customer to a competitor instead.
First: speed on a phone. Most local searches happen on mobile, and a page that grinds loses people before they've read a word. Second: no obvious next step. A visitor should never have to hunt for how to call, book or get a quote — every screen needs one clear action. Third: invisibility. Search for your trade plus your suburb; if you're not there, those calls are going to whoever is.
None of these are cosmetic problems, which is why a fresh coat of paint on the same site rarely moves the needle. They're structural — and structure is exactly what a rebuild fixes.
April 2026
A stress-free way to launch: why we build three options, not one
Most studios hand you a single concept and a proposal. We think you should see real, finished directions — then choose.
The traditional process asks you to pay first and imagine the result. If the one concept that comes back isn't right, you're into revision rounds — and taste disagreements turn into negotiations.
We flip it: we build three genuinely different, finished directions before you commit, and you pick the one that feels like your business. Disagreement becomes a choice instead of a conflict. It also keeps us honest — every design has to stand on its own, because you can simply choose a different one.
Let's begin
Let's get your business found.
Tell us a little about your business and we'll take a proper look at your current website — what's working, what's quietly costing you customers, and what we'd do differently.
- A reply from a person — one of the four of us — within one working day
- Three finished designs to choose from, built around your brand
- No obligation, and no pressure to switch from what you have
Message sent.
Thanks — it's on its way to the family inbox, not a ticket queue. One of us will reply within one working day.